We're opening minds to the wonder of modern aviation.
Have you ever wondered how flight works? Not just how an airplane generates lift, but also how an industry with such staggering complexity functions almost seamlessly.
In the past 100 years, our species has gone from utterly grounded to globally mobile. Modern aviation is a case study in what humanity can do when it sets out to tackle the seemingly impossible.
Human Logistics, an air charter firm moving people and cargo ranging from professional sports teams to humanitarian supplies, asked Penguin Perspective to remind the industry just how far it's come, while reinforcing its brand promise of unparalleled precision.
We oversaw the brand identity, website, extensive aviation photography and a motion graphic film that helped it all achieve lift.