Humanity has done some great things — why not use them to remind ourselves of what we can accomplish. Undoubtedly, one of those triumphs has been human flight. In the past 100 years, our species has gone from utterly grounded to globally mobile. Modern aviation is a case study in what we can do when everything has to work.
Human Logistics, an air charter firm based in Toronto, asked us to remind the industry just how far it's come — and we managed to do so in a way that also reinforced its brand promise: unparalleled precision.
In addition to the motion graphic film, we oversaw the brand identity, website, and extensive aviation photography.