City Farming

We're not happy with how we look. We're not happy with how we feel. And yet we're slow to change the single most predictive driver of both: How we eat. A starting point? "Eat real food. Not too much. Mostly plants." —Michael Pollan.

Fresh City provides a crucial pillar to the framework of a new, more win-win food system by offering Torontonians a convenient way to eat what's best for them, and ethical producers a reliable channel of demand for what they grow.

When it came time for Fresh City to take its operation to the next level, they asked Penguin to tell their company's story to whet the appetite of investors.