TRINITY COLLEGE SCHOOL
We're opening minds to a new dimension of education.
Trinity College School is one of Canada's most respected educational institutions. For its 150th anniversary, the School introduced an initiative to facilitate professional connections among its alumni community.
Mentorship has taken different forms throughout history and across cultures, but the common thread is a connection in which two individuals see an opportunity for learning. As a leading independent school, TCS wanted to show that a strong mentorship component could make for a more well-rounded and life-long education.
Working closely with the School, Penguin Perspective led the design of the program. We defined key messaging, produced a short film, and developed a digital strategy that would prompt even the most time-starved members of the extended school family to consider the benefits of engaging.
The initiative has since become a valuable tool for its users, a conduit for engagement with alumni, and a point of differentiation in the School's admissions process.