We're opening minds to a new form of digital interaction.
In the operating room, surgeons rely on an array of MRI and CT images, but can't navigate through them because the keyboards that control them aren't sterile. As a result, they're forced to scrub out, consult the scans, then scrub back in — precious time when a patient is anesthetized, and expensive at an OR time cost of $60/minute.
GestSure, a Boston-based device company, has refined the field of gesture technology to make it accurate enough for critical environments like the OR. GestSure's advanced sensors allow surgeons to interact with their imagery through simple hand gestures.
With only its name set in stone, GestSure approached Penguin Perspective to develop a visual identity, key messaging, website, photography, and a documentary-style video that articulated its complex proposition.
The logo shows a grid of squares with two distinct meanings: they pay homage to the three-dimensionality of their field, and the fact that the human hand is comprised of 27 bones.