Much of the resistance to solar energy comes from the belief that we are pursuing some far off technology that can never actually be made practical, reliable, and affordable. But the finish line is in fact very much in sight — every leaf on every tree is actually a perfect little solar panel, and all we're trying to do is mimic a technology that was perfected hundreds of millions of years ago. It's an interesting perspective, and one we thought the world needed.
Moose Power is one of Canada's leading solar developers, with over 20MW online and a reputation for deep collaboration with stakeholders. We oversaw the visual identity, website, event presence, aerial photography, and several videos—including this spot that uses biomimicry as a creative device.