We're opening minds to a more logical way to power the planet.
Much of the resistance to solar energy comes from the belief that we are pursuing some far-off technology that can never actually be made practical, reliable, and affordable.
But the finish line is very much in sight. In fact, it's all around us: Every leaf on every tree is actually a perfect little solar panel — all we're trying to do is mimic a technology that was perfected hundreds of millions of years ago.
This was the insight behind the video we produced for Moose Power, one of Canada's leading solar developers, who asked us to oversee both an attempt at big picture perception change as well as the more granular communications required for the company's extensive interaction with stakeholders.
Our work also included brand identity, website, uniforms, events, press briefings, print advertising, office and site signage, extensive aerial photography and several videos.