FRESH CITY • ALIMENTARY INITIATIVES • NEW HARVEST
We're opening minds to a more equitable food system.
People are not happy with how they look. They're not happy with how they feel. And yet they're slow to change the single most predictive driver of both: How they eat. They would do well to start with Michael Pollan's directive: Eat real food; not too much; mostly plants. Beyond that, our food system is ripe for a variety of systemic change, and we're pleased to be helping several innovative players articulate their visions.
Alimentary Initiatives is an incubator and think tank that prototypes new approaches in the sector. Penguin Perspective helped bring several of these initiatives to life with branding, short films and strategic counsel.
Fresh City provides a crucial pillar to the framework of a more win-win food system by offering Torontonians a convenient way to eat what's best for them, and ethical producers a reliable channel of demand for what they grow. When it came time for Fresh City to take its operation to the next level, it asked Penguin Perspective to tell their story to whet the appetite of investors.
New Harvest is a New York City-based research institute accelerating breakthroughs in cellular agriculture. Their work will help us one day move us past the destructive practices inherent to modern animal agriculture. We helped capture their research with documentary-style photography and film.