We're not happy with how we look. We're not happy with how we feel. And yet we're slow to change the single most predictive driver of both: How we eat. We are the only species to consume 'food' that is not real food—despite being the only species to have access to every food source on the planet.
Fresh City provides a crucial pillar to the framework of a new, more win-win food system by offering ethical producers a reliable channel of demand.