Open minds to what's possible ™

We work with organizations that are advancing their fields.


With the onslaught of challenges facing society, the very least any of us can be doing is trying to make the world a slightly better place. This extends to our companies, which should be organized around efforts to improve various aspects of life, while causing minimal harm along the way.


We help them articulate their ideas.



Have you ever wondered how flight works? Not just how an airplane generates lift, but also how an industry with such staggering complexity functions almost seamlessly.

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Humans are the only species to make permanent waste and then struggle to amass it in sprawling landfills rather than changing the way they consume.

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Mentorship is often thought of as a long-term career relationship in which one imparts wisdom to another—but broadening its definition can yield transformative results.

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Humans are the only species to consume 'food' that is not real food—despite being the only species to have access to every food source on the planet.

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Most of us have grown used to keyboards and mouses, but the next chapter in how we interact with screens will have less to do with buttons and more to do with gestures.

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Humans are the only species to degrade their environment for fuel—despite being the only one with the capacity to understand the consequences.

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We open minds to what's possible.


Re-imagining what's possible, by definition, involves perception change. Penguin Perspective's superpower is just that: inspiring people to see things in new ways.

Internally, companies re-imagining some aspect of their industry benefit from our ability to question assumptions and catalyze lateral thinking.

Externally, companies communicating what they've re-imagined benefit from our ability to present that progress to the world with elegance and precision.


Important Ideas

We work exclusively with companies that are moving their fields forward. We're adamant on this point because we're both most fulfilled and most effective when we're opening minds to what's possible.


New Perspectives

Our expertise is presenting ideas in a way that inspires people to see them with fresh eyes. To achieve this, we marry rigorous strategic thinking with a full suite of design and communications tools.


Win-Win outcomes

Our projects culminate in win-win outcomes in which the client benefits from having established itself as an industry leader, and the audience benefits from having had their thinking expanded.


Proactive Thinking

When we approach a prospective client, we put significant energy into concept development prior to meeting. This ensures the opportunity is properly conveyed and provides momentum for a strong start.


5:1 Return

We structure fees by aiming to provide our clients with an ROI of at least 500%. That is, we expect that for every $1 a client spends, they can reasonably expect to earn a minimum of $5 in incremental revenue.


Total Discretion

Our work often brings us into close proximity with sensitive locations, events and information. We take this access seriously, and go to great lengths to ensure a minimal footprint and maximal discretion.